Event Guru, Alicia Schiro, is the industry expert in creating bespoke event experiences that leave a lasting impression. Alicia started her career at J. Walter Thompson (JWT), one of the largest advertising agencies in the world, where she honed her skill for transforming brand interaction by engaging the consumer with interactive and one-of-a-kind event concepts. As a pioneer in crafting unique experiences, Alicia was nominated for the prestigious BizBash Planner of the Year Award. After JWT, Alicia joined the management team of an event planning tech start-up catering to Fortune 500 companies. She launched the New York office and led the way to profitability by offering clients a new way to engage customers. Alicia now heads her own Event Engine, where she continues to build relationships and develop innovative experiences.